Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
08 Feb 2012 | by John Reynolds
countries, including Germany. Bruce Newman, marketing manager cheese dairy at Kraft Foods, said: "The ...
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Red Bull set to roll out Editions offering in UK
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The three variants cranberry, blueberry and lime flavours will be called The Red Edition, The Blue Edition and The Silver Edition, respectively. Their single-colour cans mark a departure from Red Bull s usual livery. The range, launched in Austria and Germany last September, is sold ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
in the US to a riverboat in Germany. In the UK, it has 150 such stores, with plans to treble that number ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
they would 'always' consider a Chinese brand. The survey of 1476 people from the UK, France and Germany ...
Muller's Lee Rolston on getting consumers talking about the yoghurt category
27 Oct 2011 | by John Reynolds
and funny. It appears his relationship with Muller's parent company, based in Germany, is arm ...
Tullamore Dew unveils fresh global ad campaign
23 Sep 2011 | by Gemma Charles
and emerging Irish whiskey markets, such as the Czech Republic and Germany. ...
Heineken signs football stars to boost Champions League activity
13 Sep 2011 | by Alex Brownsell
-media rights. The sponsorship will cover all global markets, including Germany, which was previously excluded ...
Smirnoff unveils Madonna as face of its 2011 Nightlife Exchange activity
18 Aug 2011 | by Gemma Charles
; Dominican Republic; Dubai; Ecuador; El Salvador; Germany; Ghana; Great Britain; Greece; Guatemala; India ...
Beer and football: A game of four brands
01 Jul 2011 | by John Reynolds & Gemma Charles
social media channels; it also covers all territories including Germany, previously excluded from ...
Brand manager of the week: Danielle McGee, Brand manager, Twinings
22 Jun 2011
took me off to live in Hamburg, Germany, for six months. I got the job through a recruitment fair ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
