to remove filtersAldi to enter travel business
11 Nov 2008 | by Alex Brownsell
million holidays over the past five years. It also sells holidays in Switzerland and Germany through a ...
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Alan Mitchell on Branding: Look behind the message
31 Mar 2010 | by Alan Mitchell
, Canada, Germany, India, Malaysia, China, Japan, Australia and South Africa. - Nestle claims that one ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
UK cinemas set to screen first scented ads
08 Jul 2008
The company plans to roll out the format in the UK this year, having run a successful trial in Germany for Nivea. The scent was piped into cinemas via their air-conditioning vents. Unilever has also run a scent-based campaign in Dutch cinemas. 'After Nivea tested it in Germany, research showed ...
Digital brief: Jagermeister appoints Syzygy and Hi-Res!
24 Jun 2008
digital account, following a pitch against Saatchi & Saatchi, Interone and Germany-based Neue Digitale.
The Marketing Profile: Andreas Hilger of InBev
17 Jun 2008 | by Gemma Charles
home just outside Bremen, Germany, to see his family at weekends. He admits that the situation ... modestly points out that Beck's is well-loved in Germany. He will have to work hard to transfer ... , Reckitt Colman, Personal Care Division, Germany 1992-1995 Senior brand manager, spirits, rising ...
Brands cash in on Euro 2008
03 Jun 2008 | by Alex Brownsell
encouraged England supporters to 'Believe' during the 2006 World Cup in Germany, it now vows to 'Get Britain ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
director at InBev moved across from the same role in Germany in February. Hilger has his work cut out ... its premium status. In his native Germany, Hilger was credited with sending the country's leading ...
Unilever spin-off fuels sale talk of Marmite, Pot Noodle and Bovril
07 May 2008 | by Gemma Charles
Under the plan, called Project Chrysalis, the iconic British brands Marmite, Pot Noodle, Peperami and Bovril will be run from a business unit in Rotterdam. The activity has led commentators to speculate that Unilever is to divest itself of the brands, some of which also hail from France and Germany. Unilever ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
