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Old El Paso kicks off £25m global ad review

The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...

Red Bull set to roll out Editions offering in UK

The three variants cranberry, blueberry and lime flavours will be called The Red Edition, The Blue Edition and The Silver Edition, respectively. Their single-colour cans mark a departure from Red Bull s usual livery. The range, launched in Austria and Germany last September, is sold ...

Jameson Irish Whiskey hands Exposure global brief

and Germany. The Pernod Ricard-owned brand uses M C Saatchi Sport Entertainment to promote its 'cult film ...

Jägermeister brings in Clarion Communications after pitch battle

team from Germany. Clarion s team will report to Terry Barker at Cellar Trends, and Katja Gebert, UK ...

Krow wins pan-European Le Creuset account

The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...

Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

countries, including Germany. Bruce Newman, marketing manager cheese dairy at Kraft Foods, said: "The ...

Lavazza awards €50m pan-European account to MEC

will handle the coffee brand's account in a number of European markets including Italy, UK, Germany, France ... Media's Vizeum in Germany and the Netherlands, and independent agency AMS in the UK. Lavazza said ...

Subway's UK marketing chief on putting health and value at the heart of the brand

in the US to a riverboat in Germany. In the UK, it has 150 such stores, with plans to treble that number ...

Facebook cost per click drops in UK

The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada. Average cost per thousand rates were flat in the UK between the third and fourth quarters, bucking a rising trend (8% up ...

 

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