Click 
to remove filters
Can a change of leadership put the spark back into Germany's economic spirit and its beleaguered advertising industry? Friedhelm Gieseking investigates.
The black clouds of Germany's recession have cast a dark shadow over Europe. Germany is the continent's largest economy and accounts for nearly a third of GDP in the euro area. For as long as Germany remains in its slump, most of Europe will be dragged down with it.
LONDON - A campaign has been launched in Germany against the use of the famous red-cheeked Santa Claus as a marketing tool, first made famous in the 1930s by Coca-Cola.
Germany is challenging the Labour government's proposals for a UK ban on tobacco advertising, in a move that could spark a legal battle and delay the legislation.
LONDON - Germany is challenging the Labour government's proposals for a UK ban on tobacco advertising, in a move that could spark a legal battle and delay the legislation.
Germany s online market presents a contradictory picture. It boasts Europe s biggest internet service provider, one of the world s most net-savvy media companies and its online advertising revenues rival those of well-established media such as newspaper supplements. Yet the Chancellor, Gerhard Schroder,...
As Germany is again making threatening noises about not lifting the ban on UK beef, France and Britain are slugging it out over whose cattle are eating what. While the French refuse to eat British beef, the UK is weighing up its options: legal proceedings, a potential tit-for-tat trade war, or an unofficial...
When European governments change, it isn t just the voters in their own countries that watch the new boys with interest. Change ripples through the whole EU as some policies get knocked off-course and others, previously unthought of, suddenly go to the top of the agenda.
Germany is under pressure to reform its draconian direct marketing rules or face an action against it at the European Court of Justice.
A marked improvement in the German economy over the past 12 months has boosted business confidence, to the advantage of the consultancy sector. Manufacturing orders are up and unemployment, though still high, is falling.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
