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Think BR: Olympic turnaround - Connecting with customers

18 Apr 2012 | by Michael Payne

time enhance its image as a local company, be it in Germany, Australia, the UK, Canada or where ever we ...

IBM study identifies four distinct personalities in digital space

17 Apr 2012 | by Emma Powell

-64. IBM surveyed 3,800 consumers from six countries China, France, Germany, Japan, the UK and the US ...

Trends in audience behaviour around TV and online video

07 Mar 2012 | by Mads Holmen

launch for a sneaker brand aimed at 18-34 year old males. Both were aimed at audiences in Germany ... video, for a single market like UK or Germany. The final recommendations were that on budgets between ...

Google+ hits 2.6m UK visitors, 66.7m worldwide

05 Jan 2012 | by Sarah Shearman

, but falling some way short of Euro territories France and Germany, and emerging markets Brazil and India ... , Germany with 3.4 million and France with 3.4 million. Its UK traffic is still a long way from rivalling ... .3 3 Brazil 3,626 3.6 4 Germany 3,382 3.4 5 France 3,361 3 ...

Think BR: Advertisers hold firm in face of global challenges

18 Oct 2011 | by Christian Schmalzl

in Vogue s September editions are showing strong increases in the US, UK and Germany. Germany is up 19 ... 2012 in Europe. TV slots in Q4/early 2012 for Germany s leading media vendors are 96-98% sold out ...

Karen Millen recruits ecommerce director to spearhead global web expansion

10 Jun 2011 | by Ben Bold

country sites in Germany and Australia by the end of 2011. Gemma Metheringham, Karen Millen's joint ...

Think BR: The world is going hyperlocal

09 Mar 2011 | by Daniel Bischoff

by relating their messages to precise locality, writes Daniel Bischoff, research director at MediaCom Germany.....com. In Germany, newspaper Hamburger Abendblatt recently launched a series of blogs focusing on city districts ... . Daniel Bischoff, research director, MediaCom Germany ...

Skype debuts ad platform with Groupon and Visa

07 Mar 2011 | by Staff

The online communications platform has signed deals with Meebo in the US, Ad2one in the UK and Str er Interactive in Germany to sell the ads and brands. Groupon, Universal Pictures, and Visa have already signed up to reach Skype users. Andy Sims, director of advertising for Skype, said the sales ...

Think BR: Real time bidding - the new face of publishing

23 Feb 2011 | by Tom Jenen

, RTB volume in the UK is up four-fold, and in Germany it's up 12-fold. Because we represent one ...

Last.fm to bring in pay model for mobile streaming

08 Feb 2011 | by Sarah Shearman

Subscriptions to the ad-free radio service will cost 3 a month for mobile, lower than its competitor Spotify, which charges 10 a month for a subscription to its radio service. Last.fm Radio will remain free on websites in the UK, US and Germany, and for listeners on Windows Mobile 7 phones and Xbox ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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