to remove filtersTesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?
28 Oct 2008 | by Mark Ritson
the products. This approach is typical in Germany, where the name of the store is rarely used on private ...
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Aldi to enter travel business
11 Nov 2008 | by Alex Brownsell
million holidays over the past five years. It also sells holidays in Switzerland and Germany through a ...
Mark Ritson on Branding: Aldi feeds off lean times
27 Aug 2008
in Essen, Germany, in 1946 when they returned from World War II. In 1961, they opened their first Aldi ... broke with years of tradition and signed a deal to supply five cereals to Aldi in Germany. - Aldi ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
director at InBev moved across from the same role in Germany in February. Hilger has his work cut out ... its premium status. In his native Germany, Hilger was credited with sending the country's leading ...
Mark Ritson on branding: IKEA and the false name check
11 Mar 2008
Starbucks opened in Germany its latte coffee caused amusement as 'latte' is a well-known German word ...
Timberland hires Leagas Delaney
05 Feb 2008 | by Jeremy Lee
The brand split with its former agency, the Arnold agency in Boston, at the beginning of the year, with the agency citing a decline in marketing budgets. However, Timberland claims that with the appointment of Leagas Delaney it will boost spend across key markets including the UK, US, Italy, Germany, France, China ...
News brief: McDonald's posts sales rise in Europe
12 Dec 2007
McDonald's posted a 10.8% sales rise in Europe last month, bolstered by the UK, Germany and France
Branding: O'Briens extends all-day cafe look
21 Nov 2007
300 franchises in Ireland, the UK, Australia, the Netherlands, Germany and Asia. ...
BRC chief urges ruling restraint
03 Oct 2007
; the fastest-growing retailer in the world in the 1930s, the brand now exists only in the UK, Germany ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
