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Brand builder: Under Armour

campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...

Commercial TV and radio remain strong in Q1

other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...

EBay returns to TV after five-year break

, developed by DDB Tribal Germany and focusing on new as well as used goods.

Aston Martin secures first brand tie-up with Hackett

. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...

Think BR: Who's afraid of mobile payments?

In our October 2011 Global @dvisor online survey conducted across 17 countries, under a quarter of mobile phone users in Great Britain, France and Germany showed an interest in using Near-Field Communication (NFC) or smartphone apps for retail and person-to-person mobile payments. This is compared ...

Adidas hires Creature London for pan-European launch

Creature picked up the business after a pitch against Mother and Bartle Bogle Hegarty. The pitch, which was led out of Adidas' corporate global headquarters in Germany, involves the retailer Foot Locker Europe, which has the exclusive rights to sell the trainer. The work, which includes TV, print ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.