Staples readies pan-European social media push
12 Dec 2011 | by Matthew Chapman
, which include the UK, France, Italy, Germany and Spain. Staples will use social media to drive its ...
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Adidas hires Creature London for pan-European launch
05 Jan 2012 | by Anne Cassidy
Creature picked up the business after a pitch against Mother and Bartle Bogle Hegarty. The pitch, which was led out of Adidas' corporate global headquarters in Germany, involves the retailer Foot Locker Europe, which has the exclusive rights to sell the trainer. The work, which includes TV, print ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
they would 'always' consider a Chinese brand. The survey of 1476 people from the UK, France and Germany ...
Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic
29 Nov 2011
was selected to ride for Great Britain in Germany and Luxembourg in an equestrian team - we won both times. ...
Rosetta Stone reveals new positioning in Christmas marketing push
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK and Germany next week and will run for the next five weeks. The ads promote the brand as a ...
Behind the ASOS marketing machine
22 Sep 2011 | by Nicola Clark
, France and Germany, and five further country-specific sites will launch this year. When it comes ...
EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands
22 Sep 2011 | by Sarah Shearman
- this time, created by DDB Tribal in Germany. 'We have invested pointedly in fashion and the results speak ...
Asos extends focus to men in global ad drive
14 Sep 2011 | by Nicola Clark
, Asos launched websites in the US, France and Germany, and plans to open five further country ...
Andrew Walmsley on Digital: Stores must buy into mobile
10 Aug 2011 | by Andrew Walmsley
European markets (France, Germany, Italy, Spain and the UK), accounting for 5.8% of all mobile subscribers ...
Marketers missing out on trade from visitors to London, claims report
03 Jun 2011 | by Alex Brownsell
, such as Germany, were "preaching to the converted", and investment should instead be directed towards attracting ...
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