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Andrew Walmsley on Digital: Currency conversion

of medieval Germany where silver was mined. From 1603, all coins struck in Britain have featured the profile ...

Nike unveils mobile shoe-design service

, Germany, Spain, France, Denmark, Finland, Norway and Sweden. The arrival of the mobile service follows ...

Power 100 Marketers of 2008: 1-50

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

Power 100 Marketers of 2008: 51-100

director at InBev moved across from the same role in Germany in February. Hilger has his work cut out ... its premium status. In his native Germany, Hilger was credited with sending the country's leading ...

Indian brands expand horizons

the Made in China tag. By comparison, Anholt points out that firms based in Japan and Germany, both ... negatives that once hampered Japan and Germany and now dog China. There are other factors that could ...

T-Mobile creates sponsorship role

- the brand was an official partner of Euro 2004 and the 2006 FIFA World Cup in Germany. Hester, who ...

What's holding back British brands?

slower pace than those in France and Germany - with implications for both Britain s marketers ... for the strong performance of France and Germany is their high number of luxury brands, from German upmarket car ... , and protect them from foreign predators - witness the furore in Germany over Vodafone s acquisition ...

Media Analysis: Search ties boost mobile internet

in the footsteps of its German counterpart, which has already run an ad trial on the O2 Active portal in Germany ...

Brand Health Check: Vodafone

such products in Germany and Italy. Bamford's replacement, Frank Rovekamp, recently conducted a review ...

Awards for Excellence: Marketing capabilities

across Germany, Italy, Spain and the UK to highlight where products would perform best. The last phase ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.