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reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year...bunch of German agencies to return from the French Riviera with an award. Germany is the world ... ? In certain media, Germany still performs pretty well at award shows. In print, for instance, Scholz ... , and the president of the Art Directors Club in Germany, explains why print always performs better than TV at awards ...
Recent advertising in Germany reflects a more optimistic mood in the country. But can it last.... Germany proved an impeccable host, living up to the country's official World Cup slogan "Die Welt zu Gast ... and unemployment is ebbing slightly. This leaves Germans in an ambivalent mood. "There are now two camps in Germany ... by Scholz & Friends with the slogan: "Deutschland - Land der Ideen" ("Germany - land of ideas ...
Billetts, the media consulting and auditing arm of Ebiquity, is opening a new office in Germany...of Accenture Marketing Sciences (AMS) in Germany, will become chief executive of the Billetts' German office ... , Germany takes on the role of chief operating officer with immediate effect. Michael Greenlees, the chief executive of Ebiquity, said: We have ambitious plans for the global roll-out of Billetts and Germany ...
Unemployment and low consumer confidence remain problems but Germany's captains of industry...Some of Germany's economic partners may be excused for feeling just a smidgin of schadenfreude as they ponder the country's current predicament. There were those who both resented and envied Germany's (the ... and if Germany sneezes, sooner or later we all catch a cold. The indicators, however, look good. The troubles ...
"For the first time in Germany's post-war history, the black, red and gold of our flag didn...of patriotism to which we should aspire." Germany is a country reborn. After so many years in the doldrums ... , there are strong signs that Germany is finding its feet again. Staging the World Cup provided a helpful boost ... of Mediaedge:cia Germany, muses. "The World Cup helped us see that being enthusiastic and hopeful is not just ...
Germany is back. For more than a decade - since, in fact, the reintegration of west and east began ... , the catalyst for rebirth was the World Cup, hosted by Ger-many in 2006 for the first time in 32 years. This was a huge home success, not so much in a footballing sense (Germany were comprehensively beaten ...
Hard times await Germany's primary medium with multiple threats arising....the previous year. "Historically, Germany is the country with the most magazine titles in the world ... ," Juergen Blomenkamp, the chief executive of Group M, Germany, says. "When you stand at a newsstand, you ... online. "Most publishers in Germany have been reacting very slowly and lacking in innovation," one ...
since 2002," he says. A developed market with comparable age demographics to the UK, Germany also has ... in Germany's federal structure. "The states and regions are very strong, and there are a huge number ... , while Germany is very fragmented. You need to go broader if you want to reach a certain number of people ...
Rules, order and perfection. Aren't these thought of as typically German attributes? In Germany ... in Germany for decades, has now successfully extended into heavy-duty detergents. The flat dairy market has ... as beacons in an otherwise bland landscape. "Breaking the rules" has become part of future-facing Germany ...
of animosity that is felt towards Montgomery in Germany. The investment consortium has been portrayed ... . In his first address to his new employees, he praised Germany, Berlin and the staff of his new papers ... purchase, from the publishing house Holtz-brinck, Montgomery has bought three titles in Germany's most ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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