Germany: Germany's agencies to watch
10 Sep 2004
Germany has some 4,000 ad agencies vying for clients and billings. Pippa Considine profiles the four most interesting shops in the market.
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It may be a victim of its language, the economy or its manufacturing history. Lucy Aitken discovers reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year and asked them to participate in a worldwide "competition of ideas", there were gasps when a German agency...
Germany has some 4,000 ad agencies vying for clients and billings. Pippa Considine profiles the four most interesting shops in the market.
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