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Campaign against Santa Claus launched in Germany

LONDON - A campaign has been launched in Germany against the use of the famous red-cheeked Santa

View from Europe: never discount Germany

Famously, Germany has up to now severely limited the use of sales promotion in general, and offers ... only 37 cent in Germany. There is no doubt that the German consumer will embrace the new ... the potential for data-based marketing in Germany given its tight data protection laws (the model for the EU ...

TalkSport to reach England World Cup fans in Germany

LONDON - TalkSport has hammered out a deal to broadcast on digital radio in Germany during...for those England fans in Germany. The move will also give fans a greater opportunity to take part in phone ... supporting the England team in Germany and endorsing TalkSport's commitment to DAB digital radio ...

BBC World to go digital in Germany doubling viewers

LONDON – News and information channel, BBC World, is set to double its reach across Germany..., potentially giving all television viewers in Germany access to BBC's highly regarded programmes for the first ...

Claudia Schiffer used to lure business to invest in Germany

imported to the UK from Germany, Jens Lehmann, Dietmar Hamann and Bert Trautmann, are listed in another execution. Scholz Friends said it hopes the "Follow your Instincts. Invest in Germany" headline ...

Research Now launches panel and office in Germany

said: "We are delighted to be launching our business in Germany with the opening of an office in Hamburg. It will provide German clients with local access to our research panels in Germany, across Europe ...

Warrants issued for six in Aegis Germany investigation

to have warrants issued against them include Aleksander Ruzicka, who was president of Aegis Germany until ... division, was due to face investigation by a district attorney in Germany. It is believed ...

Smarties go to Germany following closure of Nestle plant

The firm says it is part of a "major restructure and investment programme to improve the competitiveness of its business" and will mean a small number of products, including Smarties, being moved to other sites in the UK and Europe. Smarties will be manufactured in Germany. This is not the first ...

Bernd Büchner appointed managing director of Millward Brown Germany

FRANKFURT - Market research specialist Millward Brown Germany has appointed Bernd Büchner...B chner joined Millward Brown Germany in 2007 as deputy managing director. Before joining the consultancy, which has German offices in Frankfurt and Hamburg, B chner was a senior market research ... to have been appointed managing director of Millward Brown Germany. "The company has been very successful ...

Germany triumphs over Italy in World Cup television audiences

LONDON - Italy may have beaten Germany in their 2006 World Cup semi-final clash, but Germany...-final, compared with 38% of Italians. With Germany hosting this year's World Cup, levels of interest ... , an average of 34% of all Germans have been watching Germany's matches. The fortunes of the Italian team ... in the competition to date at home. Out of home audience figures were not included. Unsurprisingly Germany v ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.