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When Fifa decided to hold the 2006 football World Cup in Germany, the whole country had great ... with England, Italy and Portugal, Germany is simply not a passionate football nation. More interestingly, this mood has been reflected in the advertising and media business. Last year, all forecasts in Germany ...
country." This adaptation of John F Kennedy's famous challenge is a hot topic throughout Germany ... Deutschland" (You are Germany) is a unique campaign, supported by more than 25 of the country's most ... .du-bist-deutschland.de. This activity is an encouraging sign for the reinvigoration of Germany. Our friends and partners in the media ...
Germany has ten entries in the awards. The UK, The Netherlands, Poland, Switzerland and Slovenia are also represented in a total of 29 finalists. Dominic Lyle, director general of EACA, said: "This has been the highest scoring first round of critique. 2009 has produced a bumper crop of excellent ...
In Germany, as in many other countries, fear is fast-growing. Crises can be seen everywhere, from ... and so little to gain. Germany is the world's number one exporter. But what will happen to us ... ? Certainly not for the brave. - Mathias Jahn is the chief creative officer of DraftFCB Germany. ...
is to reward them. In Germany, brands going down this route are in food, textiles, home entertainment retailing ... that will make it through this crisis. - Martin Riesenfelder is the chief creative officer at Wunderman Germany. ...
is simply following a general trend in Germany's media market. As far as media providers are concerned ... . - Dirk Wiedenmann is the chief executive of Initiative Germany. ...
with the rest of Germany. The word "Berlin" is imbued with a dark glamour. It should be the creative capital of Germany - but, until recently, Hamburg held that honour. Now, though, things are changing. "Berlin is easily the most international city in Germany, and because of that, it attracts creative people from all ...
A mega-event such as the 2006 Fifa World Cup puts a huge strain on the problem-oriented German way of thinking, both for consumers and, unfortunately, marketers. Communicative chaos has arisen in Germany ... hyper-inflation of advertising messages from official sponsors and their unofficial copycats. Germany ...
Present a strong brand idea, have your agency work the campaign like an orchestra and you cannot fail.
- Volkswagen has announced it will launch its revamped Beetle into the German market later this month with a print and TV campaign created by DDB Needham in Dusseldorf.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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