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Codemasters 'sound of war' by AKQA

The campaign will run in cinemas until 19 November, and will also be shown on TV and in military bases in the US, Germany and the Netherlands. The new game is available on Xbox 360, PS3 and PC. ...

Adidas 'Space Diver launch' by Creature London

The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. It is supported by a Facebook app, digital activity and a campaign website . ...

Germany: Germany's creative challenge

reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year...bunch of German agencies to return from the French Riviera with an award. Germany is the world ... ? In certain media, Germany still performs pretty well at award shows. In print, for instance, Scholz ... , and the president of the Art Directors Club in Germany, explains why print always performs better than TV at awards ...

Germany: Special Report - Germany cheers up

Recent advertising in Germany reflects a more optimistic mood in the country. But can it last.... Germany proved an impeccable host, living up to the country's official World Cup slogan "Die Welt zu Gast ... and unemployment is ebbing slightly. This leaves Germans in an ambivalent mood. "There are now two camps in Germany ... by Scholz & Friends with the slogan: "Deutschland - Land der Ideen" ("Germany - land of ideas ...

Billetts opens in Germany

Billetts, the media consulting and auditing arm of Ebiquity, is opening a new office in Germany...of Accenture Marketing Sciences (AMS) in Germany, will become chief executive of the Billetts' German office ... , Germany takes on the role of chief operating officer with immediate effect. Michael Greenlees, the chief executive of Ebiquity, said: We have ambitious plans for the global roll-out of Billetts and Germany ...

World Media 2006: Germany

Unemployment and low consumer confidence remain problems but Germany's captains of industry...Some of Germany's economic partners may be excused for feeling just a smidgin of schadenfreude as they ponder the country's current predicament. There were those who both resented and envied Germany's (the ... and if Germany sneezes, sooner or later we all catch a cold. The indicators, however, look good. The troubles ...

Germany: Special Report

"For the first time in Germany's post-war history, the black, red and gold of our flag didn...of patriotism to which we should aspire." Germany is a country reborn. After so many years in the doldrums ... , there are strong signs that Germany is finding its feet again. Staging the World Cup provided a helpful boost ... of Mediaedge:cia Germany, muses. "The World Cup helped us see that being enthusiastic and hopeful is not just ...

World Media 2007: Germany

Germany is back. For more than a decade - since, in fact, the reintegration of west and east began ... , the catalyst for rebirth was the World Cup, hosted by Ger-many in 2006 for the first time in 32 years. This was a huge home success, not so much in a footballing sense (Germany were comprehensively beaten ...

GERMANY: SETTING CREATIVE STANDARDS

Most of the ads for Germany's media products are simply awful. Advertising for TV channels is just an eyesore. Advertising for online media is only slightly better. Advertising for the press is just boring, with a few notable exceptions. Why is that the case? Media should be leading the way for more creative ...

Germany: A culture of print

Hard times await Germany's primary medium with multiple threats arising....the previous year. "Historically, Germany is the country with the most magazine titles in the world ... ," Juergen Blomenkamp, the chief executive of Group M, Germany, says. "When you stand at a newsstand, you ... online. "Most publishers in Germany have been reacting very slowly and lacking in innovation," one ...

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