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Unemployment and low consumer confidence remain problems but Germany's captains of industry...Some of Germany's economic partners may be excused for feeling just a smidgin of schadenfreude as they ponder the country's current predicament. There were those who both resented and envied Germany's (the ... and if Germany sneezes, sooner or later we all catch a cold. The indicators, however, look good. The troubles ...
Germany is back. For more than a decade - since, in fact, the reintegration of west and east began ... , the catalyst for rebirth was the World Cup, hosted by Ger-many in 2006 for the first time in 32 years. This was a huge home success, not so much in a footballing sense (Germany were comprehensively beaten ...
Most of the ads for Germany's media products are simply awful. Advertising for TV channels is just an eyesore. Advertising for online media is only slightly better. Advertising for the press is just boring, with a few notable exceptions. Why is that the case? Media should be leading the way for more creative ...
since 2002," he says. A developed market with comparable age demographics to the UK, Germany also has ... in Germany's federal structure. "The states and regions are very strong, and there are a huge number ... , while Germany is very fragmented. You need to go broader if you want to reach a certain number of people ...
with the rest of Germany. The word "Berlin" is imbued with a dark glamour. It should be the creative capital of Germany - but, until recently, Hamburg held that honour. Now, though, things are changing. "Berlin is easily the most international city in Germany, and because of that, it attracts creative people from all ...
Sheer amazement was the general reaction to last year's creative rankings of Germany's advertising agencies. Shock, horror, the network giant DDB Germany had almost made it to the top - hot on the heels ... at number one. And two years ago, DDB Germany didn't even make the top 20. Now the Omnicom agency finds ...
Building on its position as the official beer of the FA Premier League, Budweiser has kept up its tongue-in-cheek approach regarding US ignorance of football (soccer) as part of its build-up to the World Cup.
German agency Kohtes Klewes has founded Porter Novelli Germany to generate more pan...German agency Kohtes Klewes has founded Porter Novelli Germany to generate more pan-European business. The company had previously been operating as an international unit within Kohtes Klewes. The 12-strong outfit will be led by managing partner Jasmin Bird. PNG specialises in corporate and marketing ...
- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu for an undisclosed sum.
- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu for an undisclosed sum.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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