The World: Insider's view - Germany
28 Sep 2007 | by Sebastian Turner
Present a strong brand idea, have your agency work the campaign like an orchestra and you cannot fail.
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The World: Insider's View - Germany
14 Apr 2006
A mega-event such as the 2006 Fifa World Cup puts a huge strain on the problem-oriented German way of thinking, both for consumers and, unfortunately, marketers. Communicative chaos has arisen in Germany ... hyper-inflation of advertising messages from official sponsors and their unofficial copycats. Germany ...
VW Beetle relaunches in Germany
02 Nov 1998
- Volkswagen has announced it will launch its revamped Beetle into the German market later this month with a print and TV campaign created by DDB Needham in Dusseldorf.
VW Beetle relaunches in Germany
02 Nov 1998
- Volkswagen has announced it will launch its revamped Beetle into the German market later this month with a print and TV campaign created by DDB Needham in Dusseldorf.
Germany: Plight of the print barons
10 Sep 2004
The new economy inflicted serious damage on Germany's publishing behemoths, but the companies...that followed made the headache much worse. Axel Springer, Germany's second- largest publishing company, fell ... with 4.5 million copies) had to shut several regional offices. Germany's - and Europe's - largest ... tipped as potential money spinners. G J's rivals have also been keen to invest outside Germany ...
TalkSport to broadcast on DAB in Germany
05 Jun 2006 | by Amanda Lennon
Cup comment and analysis on their DAB digital radios in Germany, and take part in phone-ins. TalkSport ... live from Germany throughout the tournament. During the ad breaks, TalkSport’s service in Germany ... in touch with all that’s happening in the World Cup, whilst supporting the England team in Germany ...
Germany: Europe's giant still sleeps
10 Sep 2004
of such obstacles, Germany's adland hangs under a cloud of subdued optimism. "The German advertising market ... organisation for Germany's numerous advertising associations, observes. He believes the climate will improve ... . The general mood of the TV sector, which takes 42 per cent of Germany's total advertising spend ...
Germany: Print Barons Fight Back
09 Sep 2005
Is Germany's newspaper market about to get exciting? Despite worries about the economy, more ... started putting photos on its front cover a few years ago. The conservatism of Germany's newspapers ... in Germany, says. But the drop is most evident among young readers. Newspaper reach in the country as a ...
SUPPLEMENT: GERMANY; Media buying boom
19 Apr 1996 | by JANET IZATT
of Germany s media buying was handled by specialist media agencies, with the bulk going through full ... - led planning tools such as complex television optimisation systems. Germany s leading data ... . An increase in advertising spend following the reunification of Germany in 1989 certainly helped fund some ...
Tecosim sets the scene with trio
19 Jun 2006 | by PR Report, Germany
Tecosim offers simulation services to car manufacturers and suppliers, for example crash test and chassis simulations. The Frankfurt agency is providing publicity work for computer-aided engineering and products from the Rüsselsheim based company. The target countries are Germany, England, India ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
