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reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year...bunch of German agencies to return from the French Riviera with an award. Germany is the world ... ? In certain media, Germany still performs pretty well at award shows. In print, for instance, Scholz ... , and the president of the Art Directors Club in Germany, explains why print always performs better than TV at awards ...
Times are tougher for advertising and media in Germany than elsewhere in Europe. Elke Low reports...Germany's third-biggest advertiser, with a gross spend of 215 million euros. By boosting its adspend ... recession is hitting Germany much harder than the rest of Europe because the economic crisis is affecting ... weighing down the economy, adding that Germany has always followed America directly in an economic downturn ...
of such obstacles, Germany's adland hangs under a cloud of subdued optimism. "The German advertising market ... organisation for Germany's numerous advertising associations, observes. He believes the climate will improve ... . The general mood of the TV sector, which takes 42 per cent of Germany's total advertising spend ...
Famously, Germany has up to now severely limited the use of sales promotion in general, and offers ... only 37 cent in Germany. There is no doubt that the German consumer will embrace the new ... the potential for data-based marketing in Germany given its tight data protection laws (the model for the EU ...
of distance shopping, embracing a massively successful mail-order industry. Germany has the highest ... in the world. Add to this the fact that Germany has the largest cable TV market in Europe - about 20 ... in Germany. It is among the most sophisticated industries in the country, selling vacations and insurance ...
American Express - O M Germany...American Express has targeted specialist groups in Germany since 1998 with its Special Interest Cards. The gay community, horse riders, golfers and bikers all have their own cards through which they are targeted with promotions. Pride Card holders, for instance, can receive a discount from the Oscar Wilde ...
NKL LOTTERY - Springer Jacoby Germany...It may interest the creatives at Abbott Mead Vickers BBDO working on its newly won Camelot account that Germany's lottery campaign is fronted by a female archery expert. The woman, sporting a modern-day Robin Hood outfit in lurid green, makes dreams come true by firing an arrow at them. In this ad, a man in a ...
BMWs and Mercedes fill the car-parks of Aldi supermarkets in Germany.
Lastminute.com has secured a court victory in Germany giving it the right to use the Lastminute...LONDON (Brand Republic) - Lastminute.com has secured a court victory in Germany giving it the right to use the Lastminute name there. The company was taken to court by German tour operator L ... ,000 registered users reflects the growing popularity of our site in Germany.” ...
, with operations in Ireland and Germany....by around 10%. In Germany, JML already has strong ties with the retail market and aims to expand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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