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My YouTube ad of the week: Sushma Sagar, Banana Republic

10 Feb 2012

comments, the joke went over the heads of some, who genuinely think that Nike is part of the New World ...

Marketing Guru on... keeping ahead of the youngsters

10 Feb 2012 | by Will Harris

and relaunch yourself as a 'people person'. As we get older, it becomes more and more difficult to double ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

activity. '"Vorsprung durch Technik" is the best-known slogan in the automotive sector by quite some way ... ; the vast majority just washes over people ,' he says. 'Clearly it's critical we get that investment right ... -analysed and tried to get too much data rigour around brand advertising, which, in the end, is a piece of magic, a ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ... 's Get it On at the same time , initially out of sync, to represent how the product can help couples ... for the first time - brands must beware, warns Jordan. ' It is easier to make an impact and get noticed by doing ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

, then moved into other media. It would happen over a period of years and some properties would eventually ... entertainment properties are becoming famous in weeks; or days in some cases,' he adds. Coyle also points out ... the brand into other areas, the more solid it will get; this is about building brand equity ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

. The biggest skincare companies continue to get horrendous PR for the horrific and unnecessary animal testing ... is necessarily expensive for advertisers. 'You can get on TV for 15,000; you just have to tailor your ... - television advertising can be too expensive for some brands, according to Bambos Neophytou, head of strategy ...

Clarence Mitchell speaks out following Leveson Inquiry

10 Feb 2012 | by Matt Cartmell

Clarence Mitchell has told PRWeek that he 'takes some comfort' from yesterday's Leveson Inquiry...supportive. 'It should never have happened. I take some comfort that Edmondson has supported my version ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 Feb 2012 | by John Reynolds

PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands. PepsiCo did not disclose whether its UK operation, which makes Walkers Crisps, would be impacted by the jobs ...

Brand barometer: Social media performance of RBS

10 Feb 2012 | by Gemma Charles

topical adjustment ( recency ). An algorithm and some more human analysis later produces the SMR score ...

Diabetes UK appoints Louise Ansari as director of comms

10 Feb 2012 | by John Owens

to ensure that it gets proper attention as the most serious health challenge of our times. We look forward ...

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