17 May 2012
| by Tim Dunn, Isobar Mobile
of Facebook, say around 2006, when someone looking to get into the affections of a potential partner had one primary objective - get the phone number. Once achieved, a wealth of options presented themselves - a text ...
to prompt customers to respond with their mobiles. This means we need to provide channels for them to get ...
16 May 2012
| by Helen Edwards, PPA Business columnist of the year
Marketers must get hands-on with their brands, so that they experience them in the same way...buzzword 'touchpoint' some real meaning. Consumption, for the most part, is a hands-on affair.
Marketing ...
if it is all that we do. Marketers must get hands-on, not only to stay sane, but also to experience the brand ...
flights, collecting passengers' rubbish.
It doesn't get more physical than that - and it is a lead ...
03 May 2012
| by Claire Beale
In trying to offer some useful counsel, the Telegraph's jobs editor had put in a few calls to headhunters and agency chiefs. She was very quickly "shocked" to discover how rife ageism ...
of your age) or you haven't.
It's an argument that (just about and for the moment) has some logic ...
10 May 2012
| by Hannah Crown
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
24 May 2012
TalkSPORT getting creative...Hot on the heels of winning Best Sports Programme at the Sony Radio Academy Awards, talkSPORT is pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport.
In a deal with Ocean Outdoor, live talkSPORT sports bulletins will be simultaneously displayed through ...
28 May 2012
| by Arif Durrani
network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group...to show that DDB needed some help."
DDB UK lost its 36m Virgin Media business to Bartle Bogle ...
Ogilvy Mather in 1989.
He said: "The biggest challenge was David [Ogilvy]. There were some ...
04 May 2012
| by Sarah Shearman
with at least once, with some users going back to engage with a tweet again. Overall the campaign generated 2 ...
21 May 2012
| by Noelle McElhatton
of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ...
as it is down.
I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
17 May 2012
Neil Christie is one Scot you wouldn't want to cross. Just look at this photo.
09 May 2012
| by Jeremy King
Mark Slade, managing director for 4th Screen Advertising has a novel trick for getting meetings...know that.. I've probably got attention-deficit issues. I use this to my advantage to get meetings ...
brands and agencies are gradually getting smart to smartphones, waking up to mobile and taking ...
the hardware market, but just doesn't get agencies. If they did, they could rule our world. ...
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