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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

28 May 2012 | by Arif Durrani

network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group...to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ... Ogilvy Mather in 1989. He said: "The biggest challenge was David [Ogilvy]. There were some ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...get your TV, what type of content you watch, how you interact with that content, which adverts you see ... are likely to offer some of the best opportunities for brands. They rely solely on the technology many of us ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Media Bitch's Diary 31 May

31 May 2012 | by Media Bitch

with CBS Outdoor and gets down and dirty with Viacom and MTV....God save the Queen Well my little patriotic types, looks like some of you are getting ready ... that that bunch at MTV get up to quite a few dirty things, the mucky bunch, if their work on their Viacommunity ... to put on the rubber (wellies), work up a sweat and get stuck in. Well, you filthy types, enjoy ...

The real cost of pitching

30 May 2012 | by Kate Magee

Agency complaints over the handling of new business pitches are getting longer and louder. Kate...50 per cent discount just to get the business. It devalues what we sell.' Goodkind warns ... founder James Gordon-MacIntosh quips: 'PR puts out on the first date.' Getting paid to pitch ... Goodkind. 'Agencies react brilliantly to that - they will reciprocate in spades. Clients will not get ...

Jesus hairdressing ad complaints dismissed

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

that featured an image of Jesus bathed in light, using the words "He is coming. Better get your hair done"....available in a local church. The ASA acknowledged that the ad would be seen as distasteful to some ...

The 7 deadly pitch sins

30 May 2012 | by Kate Magee

What clients get wrong when running a pitch process, and when agencies get wary....an agency before the pitch to explain the brief Clients will get the best from a pitch process ... 's an insane way of getting an agency. If an agency is going to make a massive loss on an account, a client isn't going to get the best resource or people on the account,' says Hope Glory founder James Gordon ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

31 May 2012

" campaign promoting a documentary, Cocaine Unwrapped, to get UK cocaine users to be aware...toss-up between It's A Wonderful Life and ET. GM: Midnight Cowboy. Some of the best editing and sound ...

Out and About 31 May

31 May 2012 | by Mark Banham

, gets charitable with Viacom, feels the Jubilee spirit with CBS Outdoor and Grazia, and goes to Smooth

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