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Media: Young men still respond to Nuts

24 Feb 2010 | by Gemma O'Reilly

Weekly men's titles were all the rage a few years ago. Nuts and Zoo launched within days of each...got to be willing to get into the magazine's idiom; they've got to be a bit cheekier than some brand ... an important part of a PR professional's media plan. According to the most recent ABC figures, Nuts ... , by backing the magazine with a heavy-hitting 500,000 marketing campaign. The new-look Nuts features a ...

IPC claims Nuts readers no longer 'lads'

15 Dec 2010 | by Katherine Levy

demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.

Diary: Droga's got some front

04 Jun 2010

But before we get too excited, it appears the man behind Scamp, Bartle Bogle Hegarty's Simon Veksner, is using it solely to promote his new book How To Make It As An Advertising Creative, which ... . And on his blog, Veksner notes with some irritation that the publishers have made Droga's name look more ...

Joy Stefanicki: 'Gain some perspective'

10 Nov 2010

of its other agencies, it could not get a client to commit on budget before my visa ran out. So I lost my ... it was nothing to do with my work, I took it badly because I was very much defined by my job. To gain some ...

Media Headliner: 'There is some alchemy that is not repeatable'

14 May 2010 | by Anne Cassidy

was tough," he says. "But it is already getting better." Courtier sits in a small meeting room in MEC ... , such as Morrisons, can't be captured on PowerPoint. "There is some alchemy in there that is not repeatable. It ... leads his company more by consensus than by dictat. "It might not be the quickest route, but you get ...

Campaigns: Sport - Snow Stars unearths some rising talent

12 Nov 2010

prizes of free coaching and equipment to get them started. Measurement and evaluation The campaign ...

Diary: Senior gets an 'orgasm'

25 Jun 2010

The shy and retiring Robert Senior has been through some traumatic events of late, not least

Get Real

15 Oct 2010 | by Rik Haslam, RAPP

Get real. That's what creating genuine engagement boils down to. Speaking to real people, about ... frequently been to identify a target audience and then bombard it with messages intended to create some kind ... and agencies would mostly get away with this nonsense, simply because the message was one-way. Push, push, push ...

Getting in on the joke

24 Aug 2010 | by Jennifer Whitehead

website Chortle, says that sponsors are generally seen as a good thing. 'Brands will get some stick, but as long as they accept it will happen, they can get a lot of mileage out of it,' he adds. Burns agrees ... is the 'old way of thinking'. 'More comedians are coming through who get the business side of the industry ...

Creatives get cheeky with Your Mum

17 May 2010 | by Sara Kimberley

LONDON - The former head of art at M&C Saatchi's digital agency Play, Nick Hamilton, has had some...-fareast-language:#0400; mso-bidi-language:#0400;} Hamilton has roped in some big agency names to feature in a ...

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