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is the strongest endorsement the PR industry could get.' De Bono outlines three areas where PR can play a valid ... years ago briefly became contaminated by benzene: 'It was true that some Perrier became contaminated ...
The Southampton Institute's Corporate Communication and Advertising degree students will now have access to a mentoring scheme. Final-year students will receive advice from professionals working in careers they hope to enter, including PR, marketing and advertising.
awareness, this is no longer enough. What is crucial now is going beyond logos and getting to the real ...
get to defining the difference between a gold medal and an early bath. In truth, we all want ... history. But when the tide of the Lawson boom finally receded, it left some agencies high and dry ... to get sucked into the illusion that the boom would never end. Even Shandwick, that mighty ...
to commission some product photography. The challenge could just as well be publicity pictures for double ... , then get the client to sit on a traffic island with his lap top , says John. If your brief ... for the early morning shopper on her way back from Birmingham or a couple using the service to get home from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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