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as the campaign gets interactive, Ben Priest writes....to bring something different that our audience would be eager to get involved with. The Creative Idea ... and Dan to their mates' dilemmas. They also get to meet our Good Call Centre girls, who are only too willing to help them get their videos sorted and help a friend out. We wanted to make the campaign ...
of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
Marketers must get hands-on with their brands, so that they experience them in the same way...buzzword 'touchpoint' some real meaning. Consumption, for the most part, is a hands-on affair. Marketing ... if it is all that we do. Marketers must get hands-on, not only to stay sane, but also to experience the brand ... flights, collecting passengers' rubbish. It doesn't get more physical than that - and it is a lead ...
In trying to offer some useful counsel, the Telegraph's jobs editor had put in a few calls to headhunters and agency chiefs. She was very quickly "shocked" to discover how rife ageism ... of your age) or you haven't. It's an argument that (just about and for the moment) has some logic ...
This picture of the Euro RSCG creative boss with some of the Arsenal players is evidence of his ... in the original Renault Clio ads). The Arsenal players pictured here are in his latest Citroen spot getting a ballet lesson. Never has one man worked so hard to get an additional season ticket. ...
The Demos test, called Measuring Up, claims to be a new tool to measure the social impact of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games. According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ...
festival-goers get to be lathered and hosed down by attractive ladies). Providing your audience ... hangover. - How else can brands truly connect with live music fans? Brands ... don't get in the way ... . If a brand can truly enhance the gig experience in some way, then it will truly connect with live music ...
Over the years, Bartle Bogle Hegarty's Kevin Brown has built a reputation as one of the smartest planning brains around while nourishing a thirst for the finer libations in life.
The first spot in the new campaign for Fallsview Casino Resort in Canada turns a trip to the gym into a misadventure.
, a duty to customers, employees and shareholders to get stuck in - as in the case of Saga attacking ... , but it demonstrates our commitment to improving later life. There is, though, the potential to get it wrong ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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