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Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.

Hit the target to get ahead

07 Mar 2012 | by Nicky Smith, Nexus Communications

It is easier to connect with target markets if campaigns go in the right direction from the start.

Consumer: Santa brings O2 some festive cheer

01 Mar 2012 | by John Owens

Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...

Nick Clegg's vow to 'get tough' on private sector pay 'strategically spot on'

05 Dec 2011 | by Sara Luker

The timing of Deputy Prime Minister Nick Clegg's vow to 'get tough' on the private sector...among public sector workers that top bosses "get away with murder" while their pensions get bashed ... narratives. Clegg, commenting on recent figurers, which found executive salaries at some of Britain ... : What I abhor is people getting paid bucket-loads of cash in difficult times for failure. He accused ...

TalkSport's Alan Brazil calls in Seventy Seven to kick off nuts PR blitz

08 Nov 2011 | by Nikki Wicks

TalkSport radio presenter and former Scotland and Manchester United footballer Alan Brazil has brought in Seventy Seven PR to promote a new pub snack brand.

Voluntary Sector: Trustees get support

21 Oct 2011

The Charity Commission is drawing together a range of organisations to jointly promote this year's Trustees' Week.

Healthcare: Youngsters get their teeth into video

08 Sep 2011

NHS Northamptonshire hired video production firm ST16 to help increase the number of 18- to 24-year-olds using its dental services.

Danny Rogers: Some reasons for optimism in global PR

01 Sep 2011 | by Danny Rogers

The run-up from September to Christmas is always a crucial trading period for PR professionals, the last chance to cement a successful calendar year.

Google hires Culture Group for PR drive to get more UK businesses online

17 Aug 2011 | by Sara Luker

The tech giant, which this week bought mobile phone maker Motorola, has called in Culture Group as its retained creative agency to launch and handle comms for its campaign Getting British Business Online . The agency will encourage businesses to develop a web presence through the company s free ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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