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Get real. That's what creating genuine engagement boils down to. Speaking to real people, about ... frequently been to identify a target audience and then bombard it with messages intended to create some kind ... and agencies would mostly get away with this nonsense, simply because the message was one-way. Push, push, push ...
A division of computer and software manufacturer Hewlett-Packard has agreed to pay BSkyB £318m to settle a long-running legal dispute over a customer-relationship management project for the pay-TV company.
LONDON - An online directory aimed solely at Britain's 4,000 professional footballers is launching next month with 30 advertisers including car manufacturer Alfa Romeo and retailer Harvey Nichols.
LONDON - Matt Brittin, Google's new director of UK operations, has criticised industry calls for improvements to online audience measurement to make the web more attractive to advertisers, insisting the 'outdated' BARB TV audience model is 'nuts'.
LONDON - Turner Broadcasting is launching an interactive loyalty card enabling Nuts TV viewers with a Sky set-top box to accrue and redeem points against third-party offers and take part in viewer competitions.
Ahead of the release of new album 'Dig Out Your Soul' on October 6, the September 17 issue of NME will include a free 'Dig Out Your Soul' songbook and a CD-Rom of extra material including photos and artwork. The songbook will contain the sheet music and lyrics to new tracks 'Bag It Up', 'The Turning' and '[Get Off ...
Pot Noodle is to partner men's magazine Nuts in a cross-platform promotion created by IPC Ignite Sponsorship & Brand Solutions. 'Pot Noodle News' will feature in the print title and on its website.
LONDON - TNT Post is launching a service for its business customers to help them measure and reduce the carbon impact of their mailing activity.
LONDON - Oil giant Shell has piggybacked on the Sunday Telegraph to distribute a short film, dramatising its engineers' development of a cleaner burning fuel.
and the deal allows them to get to the watering trough, get some refreshment and move on to the next stage ... . However, some see the PAA sale as an indication that Andrews and Aldridge's fractious relationship has ... gives them the avenue to go their own way because they really don't get on," one industry source ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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