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general malaise. Shoppers are asking themselves what they themselves get out of the experience. Quality ...
falling more than 32% on the year, but some of the lesser-known health titles offered some respite...The latest round of magazine figures from the Audit Bureau of Circulations (ABCs) reveal some pockets of optimism, but for the most part, it is more doom and gloom across the traditional lads' mags titles. Bauer-owned Zoo and IPC's Nuts were two of the biggest fallers, dropping respectively 32 ...
Young men in the UK predominantly get their news online rather than from print or television, a new
The UK's embattled lads' mags, FHM, Nuts and Zoo, jointly lost almost three-quarters of a million readers in the 12 months to March, according to new data from the National Readership Survey (NRS).
, and discovered that this generation is in fact fully embracing the social media phenomenon. In some areas ... looking to engage with this audience. So if you suddenly get a friend request from your grandmother ...
they were looking forward to being a dad some day "when the time is right". The majority of interviewees ...
The latest set of National Readership Survey figures shows the lads' mags sector continues to falter, with its leading publications losing up to 24% of their readership.
The release of Russell Brand's 'Get Him To The Greek' helped a Cadbury cinema campaign for Flake...filmmaker, Baillie Walsh. Get Him To The Greek , which resurrects Brand s role as British rock star Aldous ...
. Some viewers failed to see the funny side of Walkers' Comic Relief ad, in which Gary Lineker ...
crucial. Clift talks about how Unilever gets great work out of its global agencies. "I will go anywhere to get the best advertising for our brands" he has said. Contents include: Client/Agency Perceptions ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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