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Think BR: Supermarket shoppers get emotional this Christmas

15 Dec 2011 | by Stewart Easterbrook

general malaise. Shoppers are asking themselves what they themselves get out of the experience. Quality ...

'I'm a Celebrity... Get Me Out of Here' launches with record audience

14 Nov 2011 | by Maisie McCabe

'The Only Way Is Essex'-star Mark Wright and actress Stefanie Powers helped 'I'm a Celebrity... Get

Appointment to view: the making of Toyota's Get Your Energy Back

28 Jul 2011 | by Sarah Johnson

created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some...The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...

iPad users to get official Facebook app

17 Jun 2011 | by Ben Bold

Facebook is finally to launch its debut iPad app after spending nearly a year developing the product.

ICO gives UK businesses a year to get websites in order

25 May 2011 | by Sarah Shearman

Website owners will be given one year to "get their house in order" before the new EU cookies law...EU rules on cookies are "challenging". "It would obviously ruin some users browsing experience ...

CREATIVE STRATEGY: When will the Olympics campaign get off the blocks?

21 Apr 2011 | by Simon S Kershaw

on the "now get your tickets for 2012" brief. This should be a dream opportunity. After all, the modern ... reader, have you ordered your tickets for any of the events? Among my friends, some are already sure ... at the Olympics. Hardly. Finally, the campaign presumes the popularity of some Olympic sports over others, a self ...

Brands get behind Comic Relief 2011

18 Mar 2011 | by Sarah Johnson

Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic Relief.

Retargeting - it's time to get personal with your customers

28 Feb 2011 | by Michael Steckler, Northern Europe MD

, and their conversion outperforms current standards with some clients doubling their own site conversion rates ... and conversion-to-sale which means the visitor only gets shown ads which are relevant and which they are likely ... display ads and offline efforts will do some of the work, while retargeting will finish the job ...

Silver surfers get social

22 Dec 2010 | by UM London

, and discovered that this generation is in fact fully embracing the social media phenomenon. In some areas ... looking to engage with this audience. So if you suddenly get a friend request from your grandmother ...

I'm a Celebrity... Get Me Out of Here holds mass interest

24 Nov 2010 | by Maisie McCabe

Unofficial figures show 'I'm a Celebrity ... Get Me Out of Here' delivered another audience above...According to unofficial overnight figures, I m a Celebrity Get Me Out of Here had an audience of 9.29 million viewers between 9pm and 10pm on ITV1 and ITV1 HD, a 35.5% share of the TV-watching audience. An Ofcom spokesman said reasons for the complaints about Sunday s show included concern ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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