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network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group...to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ... Ogilvy Mather in 1989. He said: "The biggest challenge was David [Ogilvy]. There were some ...
as the campaign gets interactive, Ben Priest writes....to bring something different that our audience would be eager to get involved with. The Creative Idea ... and Dan to their mates' dilemmas. They also get to meet our Good Call Centre girls, who are only too willing to help them get their videos sorted and help a friend out. We wanted to make the campaign ...
of Facebook, say around 2006, when someone looking to get into the affections of a potential partner had one primary objective - get the phone number. Once achieved, a wealth of options presented themselves - a text ... to prompt customers to respond with their mobiles. This means we need to provide channels for them to get ...
The Adverting Standards Authority has been officially advised to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding'.
In trying to offer some useful counsel, the Telegraph's jobs editor had put in a few calls to headhunters and agency chiefs. She was very quickly "shocked" to discover how rife ageism ... of your age) or you haven't. It's an argument that (just about and for the moment) has some logic ...
This picture of the Euro RSCG creative boss with some of the Arsenal players is evidence of his ... in the original Renault Clio ads). The Arsenal players pictured here are in his latest Citroen spot getting a ballet lesson. Never has one man worked so hard to get an additional season ticket. ...
festival-goers get to be lathered and hosed down by attractive ladies). Providing your audience ... hangover. - How else can brands truly connect with live music fans? Brands ... don't get in the way ... . If a brand can truly enhance the gig experience in some way, then it will truly connect with live music ...
Over the years, Bartle Bogle Hegarty's Kevin Brown has built a reputation as one of the smartest planning brains around while nourishing a thirst for the finer libations in life.
Dyson has failed to get a TV ad for vacuum maker Vax banned after it questioned the substance...challenged the claim as some consumers would understand the word "outstanding" to mean the Air Cylinder had ...
As Lord Bell, John Sharkey and Chris Powell entertained the audience at last week's Advertising Asso-ciation conference with their views on the death of tobacco advertising and the relationship between adland and Parliament, the past couple of decades melted away. It could have been the rump of the...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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