21 May 2012
| by Noelle McElhatton
of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ...
as it is down.
I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
16 May 2012
| by Helen Edwards, PPA Business columnist of the year
Marketers must get hands-on with their brands, so that they experience them in the same way...buzzword 'touchpoint' some real meaning. Consumption, for the most part, is a hands-on affair.
Marketing ...
if it is all that we do. Marketers must get hands-on, not only to stay sane, but also to experience the brand ...
flights, collecting passengers' rubbish.
It doesn't get more physical than that - and it is a lead ...
19 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The Demos test, called Measuring Up, claims to be a new tool to measure the social impact of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games.
According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ...
29 Mar 2012
, a duty to customers, employees and shareholders to get stuck in - as in the case of Saga attacking ...
, but it demonstrates our commitment to improving later life.
There is, though, the potential to get it wrong ...
23 Mar 2012
| by David Benady
groups and depth research, however, social listening tools are proving their worth. Some in the industry ...
-media commentary about the brand. 'You can't type "Innocent" into a social-media tracking tool, you'll get all sorts of nonsense, some of it quite rude,' he explains. 'If you put in "Starbucks", 80% of the comments ...
21 Mar 2012
| by Sarah Shearman
they were getting the most out of digital, by investing in the right "resource and people", which "requires ...
of advertising, based on the principle of getting "the right message in front of the right person at the right ...
gets advertising in front of the right people at the right time."
He demonstrated a series of Google ...
07 Mar 2012
| by Sarah Speake, Strategic marketing director, Google UK & Ireland
when a viewer chooses to watch its ad or not skip it.
You get the best of TV and online advertising ...
targeted. For further reading on how to get the most out of online video advertising ...
20 Feb 2012
| by Gemma Charles
Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad campaign that builds on the brand's "posh" qualities.
30 Jan 2012
| by Gemma Charles
The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across ...
used by fat cats".
He added: "Sponsors have been told that the best and fastest way to get around ...
23 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Lynx, the Unilever-owned male grooming brand, is launching a women's body spray in the UK today (23 January), for the first time in the brand's history.
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