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Consumer: Sports bra shows some real panache

After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.

Hit the target to get ahead

It is easier to connect with target markets if campaigns go in the right direction from the start.

Consumer: Santa brings O2 some festive cheer

Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...

Consumer: Malibu puts some varnish on its image

of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...

Nick Clegg's vow to 'get tough' on private sector pay 'strategically spot on'

The timing of Deputy Prime Minister Nick Clegg's vow to 'get tough' on the private sector...among public sector workers that top bosses "get away with murder" while their pensions get bashed ... narratives. Clegg, commenting on recent figurers, which found executive salaries at some of Britain ... : What I abhor is people getting paid bucket-loads of cash in difficult times for failure. He accused ...

TalkSport's Alan Brazil calls in Seventy Seven to kick off nuts PR blitz

TalkSport radio presenter and former Scotland and Manchester United footballer Alan Brazil has brought in Seventy Seven PR to promote a new pub snack brand.

Google hires Culture Group for PR drive to get more UK businesses online

The tech giant, which this week bought mobile phone maker Motorola, has called in Culture Group as its retained creative agency to launch and handle comms for its campaign Getting British Business Online . The agency will encourage businesses to develop a web presence through the company s free ...

Danny Rogers: PR networks need to get in on Cannes act

-the-line campaigns. There were some great campaigns on show during the breakneck ceremony (that s the problem with trying to cover global below-the-line marketing in 90 minutes). Some of these you would remember ... creative agencies from outside the Western world is brutally apparent, with some stunning entries from ...

Get Involved taken on to handle Jamie Oliver's Big Feastival

Get Involved has been taken on to handle PR for a new food festival developed by Jamie Oliver....The Big Feastival will be a mix of music and food, developed to raise cash for charities The Prince's Trust Jamie Oliver Foundation. Get Involved will handle consumer PR activities including press office. Chefs and restaurants such as Michelin Star recipient Giorgio Locatelli and former ...

Get your content moving: How to create good video content

'. But unless there is a genuine reason for a person to watch the film, they will not. Online video: Get ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.