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The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing

26 Aug 2011 | by Oliver Luft

an important role to play, as it can develop beyond doorstepping to deliver effective marketing. 'For some ... .' Yet while British Gas consigns this method to history, some other sectors are embracing it. According ...

Editor's Comment: Get top marketers on board

07 Sep 2010 | by Gareth Jones

'plucky stab' at marketing sets a dangerous precedent. Even those with some brand-building experience ...

A new low in pitch abuse, now agencies are having to pay clients to get on a pitch list

05 Jul 2010 | by Chris Arnold

(media agencies in this case) pay to get on the pitch list....This must be a new low in pitch abuse of agencies and as unethical as a client can get ... that is practising this abuse. However, if they get away with it, The Advertising Agencies Association of India ... agency partner than getting a cheap one. Guess that s what happens when you let an accountant run your ...

Four-fifths of in-house PRs don't get social media

21 May 2010 | by Ben Bold

LONDON - Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Advertisers get online access to top-flight footballers

10 Aug 2009 | by Daniel Farey-Jones

LONDON - An online directory aimed solely at Britain's 4,000 professional footballers is launching next month with 30 advertisers including car manufacturer Alfa Romeo and retailer Harvey Nichols.

Opinion: How to optimise your site and get a slice of the search engine pie

19 Sep 2008 | by Tom Griffiths

to fry. Get them right, ensure they are relevant to the page content, and change them to reflect content ... and attention as paid search copy. Great search positions are of no value if you can't get people to click ... is the belief that you can optimise the site once, add some links from time to time and it'll be fine. Search ...

City Republic: Markets look to earnings for some good news

21 Jul 2008 | by Stephen Foster

because this year's earnings figures, apart from commodities and some tech stocks, are down on last year ... they've been reading those front pages), there's actually some evidence from the US that new houses are being sold again in some states and production and sales of consumer goods are keeping their heads above ...

Bulletproof injects some 'zing' into fruit-flavoured Sourz

16 Jul 2008 | by Susan Billinge

, cherry, pineapple and tropical. Publicis Dialog UK created the "add some zing" theme in a cross ...

TNT Post to help business mailers get greener

18 Jun 2008 | by Nikki Sandison

LONDON - TNT Post is launching a service for its business customers to help them measure and reduce the carbon impact of their mailing activity.

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