Girls get the 'Lynx effect'
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Lynx, the Unilever-owned male grooming brand, is launching a women's body spray in the UK today (23 January), for the first time in the brand's history.
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Durex campaign promises to help couples get in sync
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
called "How in-sync are you?". The campaign shows two turntables playing 'Let's Get it On' by Marvin ... connection", which will be determined by a cross-fader mechanism to let couples get to the next level ...
Tesco fails to get Asda price-guarantee ad banned
31 Aug 2011 | by John Reynolds
Tesco has failed to get a press ad from rival Asda banned, as the tit-for-tat battle between
Mooncup asks women to get in tune with their vaginas
28 Jun 2011 | by Sara Kimberley
Women's sanitary brand Mooncup has launched a song calling on women to 'love their vagina'.
Get cleaning already, advises Reckitt Benckiser
14 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
by advertising its portfolio of household care brands with the line that January is the time to get your place
Beckhams get intimate in ad for perfume launch
10 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
David and Victoria Beckham are fronting an ad campaign for their new his and hers fragrances, Intimately Beckham Yours.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Mama Mio 'Get Waisted' by Baber Smith
09 Mar 2010
product Get Waisted. From 1 March, 1 from every bottle sold in Debenhams and mamamio.com will be donated ...
Lynx 'get in there' by BBH
26 Jan 2010
Lynx is launching the second phase of its 'get in there' campaign with a series of video mobile...The creative for the Unilever owned brand campaign is based around the idea of giving tips to lads hoping to 'get in there' with the girls. Video 1: 'Spin the bottle' Video 2: 'Say cheese' Video 3: 'Perfect man' ...
Lynx 'Get In There' by Bartle Bogle Hegarty
22 Sep 2009 | by Staff
game. Get in there; how the Lynx Effect evolved to stay fit When a new media paradigm changed ... proposition. 3. Give guys the confidence to get offline and play the Game for real. Offer them rich ... knew that a traditional creative briefing with a digital Creative Team would probably get a traditional ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
