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CAMPAIGNS: Launch PR - ExCeL reaps benefit from some big PR

Client: ExCeL

of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get

Carapiet. For the client, the crucial point is that they get the issue covered, and if we didn t supply ... seconds of footage of an oil platform off Aberdeen, it s obviously unrealistic for us to get ... Purushothaman that is the key to getting VNRs broadcast. You won t find a producer that admits it ...

enough to keep the public interested in a brand. To get the most out of their investment, companies

Sponsorship and director of the sponsorship marketing outfit Maverick, Kolah speaks with some experience....Sponsorship and director of the sponsorship marketing outfit Maverick, Kolah speaks with some experience ... is expected to reach pounds 500 million by 2002) will mean a tougher time getting your sponsorship noticed ... to Kolah, is not to see sponsorship as a stand-alone discipline to get publicity, but to use it as a ...

FOCUS: HEALTH PR - Looking up and over the counter/Pharmacists may soon be able to dispense some

cannot get an appointment for days. Meanwhile, it is estimated that GPs spent a third of their time...cannot get an appointment for days. Meanwhile, it is estimated that GPs spent a third of their time ... requested that some prescription-only drugs - such as antibiotics for cystitis and eye infections ... . This would take some of the pressure off GPS and better employ the skills of pharmacists. Pilot ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.