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of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
The Adverting Standards Authority has been officially advised to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding'.
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
(25 April) that News Corporation's shareholders would like him to "get rid of" all the company...me so they'd like me to get rid of them all." The Inquiry was called by Prime Minister David ... detectives and phone hacking in order to get stories, Murdoch said: "I don't believe in people using private ... of the News of the World, Murdoch said: "Myler wouldn't have been my choice as editor. I could think of some ...
The Demos test, called Measuring Up, claims to be a new tool to measure the social impact of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games. According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ...
festival-goers get to be lathered and hosed down by attractive ladies). Providing your audience ... hangover. - How else can brands truly connect with live music fans? Brands ... don't get in the way ... . If a brand can truly enhance the gig experience in some way, then it will truly connect with live music ...
groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media commentary about the brand. 'You can't type "Innocent" into a social-media tracking tool, you'll get all sorts of nonsense, some of it quite rude,' he explains. 'If you put in "Starbucks", 80% of the comments ...
they were getting the most out of digital, by investing in the right "resource and people", which "requires ... of advertising, based on the principle of getting "the right message in front of the right person at the right ... gets advertising in front of the right people at the right time." He demonstrated a series of Google ...
when a viewer chooses to watch its ad or not skip it. You get the best of TV and online advertising ... targeted. For further reading on how to get the most out of online video advertising ...
Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad campaign that builds on the brand's "posh" qualities.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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