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Think BR: Supermarket shoppers get emotional this Christmas

15 Dec 2011 | by Stewart Easterbrook

general malaise. Shoppers are asking themselves what they themselves get out of the experience. Quality ...

Tesco fails to get Asda price-guarantee ad banned

31 Aug 2011 | by John Reynolds

Tesco has failed to get a press ad from rival Asda banned, as the tit-for-tat battle between

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing

26 Aug 2011 | by Oliver Luft

an important role to play, as it can develop beyond doorstepping to deliver effective marketing. 'For some ... .' Yet while British Gas consigns this method to history, some other sectors are embracing it. According ...

Brands get behind Comic Relief 2011

18 Mar 2011 | by Sarah Johnson

Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic Relief.

Get cleaning already, advises Reckitt Benckiser

14 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

by advertising its portfolio of household care brands with the line that January is the time to get your place

Tesco slammed for 'get two free' activity

16 Nov 2010 | by Nicola Clark

Tesco has come under fire from environmental campaigners for launching a "buy one, get two free...The promotion by the supermarket, which has included products such as Kintyre Breaded Scampi, Tilda Rice and Sugar Puffs, marks a U-turn in strategy. Tesco had previously launched a "buy one, get ... carbon-neutral by 2050. The supermarket is not the first to embrace buy one, get two free promotions ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

28 May 2010 | by Ben Bold

campaigns for Ladbrokes, and introduces the slogan Got the Feeling? Get to Ladbrokes'. The 1960s ... betting market and price or an introductory offer of Bet 5, get 25 free'. Ladbrokes is hoping to cash ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Tesco launches 'Buy One, Get One Free Later' for perishables

20 Jan 2010 | by Joe Thomas

LONDON - Tesco has launched the first of its new "Buy One, Get One Free Later" deals in order...to roll out Buy one, Get one Free Later activity on 16 October 2009 at a conference of the Sustainable ... Buy One Get One Free deals but feedback shows smaller households sometimes can't use the free product ...

'Get a new agency Asda' advises Sainsbury's marketing chief

15 Dec 2009 | by James Quilter

LONDON - Sainsbury's customer director Gwyn Burr has advised Asda to get a new advertising agency.... The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched Asda, and ran until 1991. Some might say the line has passed its sell-by date. Speaking about the use ... like they've run out of fresh ideas and are getting a bit desperate. Maybe all they want for Christmas ...

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