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of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media commentary about the brand. 'You can't type "Innocent" into a social-media tracking tool, you'll get all sorts of nonsense, some of it quite rude,' he explains. 'If you put in "Starbucks", 80% of the comments ...
Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...
The tech giant, which this week bought mobile phone maker Motorola, has called in Culture Group as its retained creative agency to launch and handle comms for its campaign Getting British Business Online . The agency will encourage businesses to develop a web presence through the company s free ...
Young men in the UK predominantly get their news online rather than from print or television, a new
Giffgaff's Mike Fairman, BBC News Interactive's Tim Weber, the FCO's Jimmy Leach and Experian's James Russell tell PRWeek the essential elements for gaining Facebook 'likes'.
Facebook is finally to launch its debut iPad app after spending nearly a year developing the product.
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
. But by looking to define and confine it, are we not getting off on the wrong foot? Forget Facebook, Twitter et ... .com and its lovely Piano Stairs too. Is that digital PR? Yes. Is it a viral? Some say it's digital advertising ... how to make digital comms better, how to get more from it and how to do more great work. I am sure ...
Wayne Rooney stars in this latest work to promote new game Fifa 10 which shows millions of gamers joining forces to play the game and indulge their love of football.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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