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of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media commentary about the brand. 'You can't type "Innocent" into a social-media tracking tool, you'll get all sorts of nonsense, some of it quite rude,' he explains. 'If you put in "Starbucks", 80% of the comments ...
Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...
was Matt Lloyd and the art director was Ronnie Crosbie. The TV ad builds on the existing get smart ...
'plucky stab' at marketing sets a dangerous precedent. Even those with some brand-building experience ...
LONDON - Mobile users will be able to embark on their own CSI-style crime investigation thanks to a marketing initiative promoting the DVD box-set release of 'CSI:NY' season four, part two.
At 6:02pm, the eagerly awaited handset goes on sale with customers getting the chance not only to use it as a telephone, camera, web browser and MP3 player, but also to read excerpts from ... the German launch is also later today, some customers in Cologne have already picked up a handset, which were ...
LONDON - BT Retail's marketing communications team is set to undergo a major overhaul in the New Year, following chief operating officer John Petter's decision to break up the department into specific units covering each service offering.
digital future. Colette Bowe, chairman of the Ofcom Consumer Panel, said: "There have been some ...
mouth -- "...we are glad to report that New Orleans is finally getting de-watered" CNN, September 12 ... , they must be given the OK. There are 355,000 words in the OED and some of the recent entries would make ... this is where I start to get nervous, because it will not be long before 'i' makes it into the OED ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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