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IPC lads’ mag Nuts has created what some might call the greatest commercial partnership so far...its entire Saturday night prime time schedule. The six-figure deal will see the Nuts brand associated ... Clair Porteous, senior marketing manager at Nuts, and marketing manager at Reality TV, Claire Dentith. Porteous said: “Nuts is the most successful magazine for young men in a generation. “It celebrates ...
Nuts in one sentence? Nuts is Britain s biggest-selling men s weekly, providing an exciting dose of girls, gadgets, sport, jokes and pictures. Who reads it? Young British men. We get letters ... subject matter is similar, but Nuts leads the market in terms of innovation. Any new regulars or design ...
Weekly men's titles were all the rage a few years ago. Nuts and Zoo launched within days of each...got to be willing to get into the magazine's idiom; they've got to be a bit cheekier than some brand ... an important part of a PR professional's media plan. According to the most recent ABC figures, Nuts ... , by backing the magazine with a heavy-hitting 500,000 marketing campaign. The new-look Nuts features a ...
Nuts has landed another blow to its arch rival Zoo with the first National Readership Survey...behind IPC’s Nuts and Emap’s Zoo. It was criticised by some in the industry for its low production values ... IPC’s Nuts clocked an estimated 1,174,000 readers in comparison to 910,000 estimated readers for Emap’s Zoo. The figures, for the six months from April to September, show Nuts hitting an estimated 2 ...
LONDON - The first issue of IPC Media's men's weekly Nuts has received a mixed response with some...to compete with both titles. However, some buyers believe that if Nuts succeeds it will benefit ... . The magazine seems to have attracted some good advertisers -- Hugo Boss, Dixons -- but I still have ... ' mags have proved that this is what men want to read about but do they not already get their weekly fix ...
IPC’s men’s weekly Nuts has signed a sponsorship deal with Powerleague, the network of urban...Nuts will be advertised at Powerleague’s venues, and the magazine will also host its own five ... will receive advertising in the print edition of Nuts and at its website, www.nuts.co.uk . Clair Porteous, head of marketing for men’s lifestyle at IPC ignite, said: “Powerleague gets the attention of over 85 ...
Media strategy: What does Virgin Radio stand to gain from its partnership with Nuts? Not a great...My first impressions of the Nuts and Virgin Radio love affair rendered me a little sceptical. Why ... ’s market? Obviously, if its recent presentations to agencies are anything to go by. Could it be that Nuts ... with the magazine’s readers, Nuts needed a national presence, so it linked up with Virgin. Apparently, Nuts conveys ...
LONDON - IPC's Nuts widened its lead over Emap's Zoo to 40,000 copies as the weeklies continued...Over the six months, Nuts drove its circulation up 10.6% period on period from 275,459 to 304,751 and outpaced Zoo's 8.4% increase from 240,215 to 260,317. The overall men's market grew by 1 ... , of Nuts, said: "Nuts is now well established as one of the most potent and powerful media brands in the UK ...
for some 18 hours after the film was unmasked as a fake. Instead of immediately derailing tabloid splashes ...
. He is bound to get extra special treatment, and it seems, usually does. The man doesn t have ... . With a keen eye, some idea of product quality, a notion of what constitutes decent service and a sense ... the courteous means of getting the right food in front of you at the right moment. It was a fraction ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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