31 May 2012
| by Kim Benjamin
. The 'new' campaign is nearly three years old. It's given the brand a shot in the arm and has regained some ...
30 May 2012
| by Kate Magee
What clients get wrong when running a pitch process, and when agencies get wary....an agency before the pitch to explain the brief
Clients will get the best from a pitch process ...
's an insane way of getting an agency. If an agency is going to make a massive loss on an account, a client isn't going to get the best resource or people on the account,' says Hope Glory founder James Gordon ...
30 May 2012
| by Kate Magee
hours are considered. In a hyper-competitive industry, some agencies are prepared to shoot almost a ...
about not getting into profit on a client for a year because of the pitching costs. So a good agency ...
30 May 2012
| by Kate Magee
If you have something you can trademark like a slogan, logo or design name, you can protect these by filing a trademark application.
In the UK or EU you will immediately get an application number. It may take months to actually come through, but at least you have a filing date that is earlier than anyone ...
30 May 2012
| by Mike Fletcher
with Heini, our head of product in Helsinki.
Get an update about the upcoming launch of "Monster Plants ...
on anonymous account to check out public rooms and get a feel for what is happening busy night tonight ...
30 May 2012
| by Mike Fletcher
% of people even check their social networks before getting out of bed in the morning."
2. M ...
to buy the product."
4. Rich ad formats are getting richer
According to Mobile Squared's Lane ...
.
The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real ...
30 May 2012
| by Daniel Farey-Jones
Shareholders will get the chance to lodge a protest vote against the company s remuneration report ...
the maximum payout he could get from WPP's bonus scheme was increased from three times salary to five times ...
could get from Omnicom's bonus scheme was raised from 12 times salary in 2010 to 24 times in 2011. ...
30 May 2012
| by John Reynolds
that its lack of funding is "wrecking its chances of getting a medal at the London 2012 games".....
The Paralympic football teams do, however, receive some funding from the Football Association (FA ...
palsy football team, the funding from the FA is not enough and means the team is unlikely to get a medal at the Paralympics.
Dimbylow said: "If we get a sponsor then it makes a medal a real possibility."
Funding from ...
30 May 2012
car and I wanted to ask some questions about it.
BMW OK, bear with me. I'll find out who you need ...
, then the winner gets a car for a year.
BMW No, if you see a gold car, you take a picture of it, upload ...
about the car, but I guess you don't get to win one.
BMW No, you don't I'm afraid, it's just ...
30 May 2012
| by Gail Hanlon, B2B marketing director, Intel EMEA
agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...