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groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media commentary about the brand. 'You can't type "Innocent" into a social-media tracking tool, you'll get all sorts of nonsense, some of it quite rude,' he explains. 'If you put in "Starbucks", 80% of the comments ...
doubts have not dissipated with reports of famine, war and health epidemics in some parts of the planet ... and that we can use our talents to address some of the bigger issues facing the world." If marketing really ...
that some of your competitors think they can get away with, or have been persuaded to run by the architects ... brand. What's missing can be uncovered in 30 seconds on a smartphone from a variety of sources." Some ... truth presents for brands, their agencies and consumers. They contend: "Some marketing strategies ...
nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught ... money and, as the economy gets tighter, people's patience for marketing will rapidly run out,' he ...
to knit those sources together quickly enough for you to get the full picture and explain why ...
are some technological advances which, if you lack critical mass, is hard to invest in. Now we have a much ... our regional businesses," added Liu. Some of Synovate s research products, such as MarketQuest ... in Asia Pacific, commented Liu. "However there may be some functional overlap for certain positions ...
Should some misfortune, or adverse news coverage, come its way - magnified as it is likely ... -store communication is perhaps less significant than getting schools on board as advocates. There is sponsorship ... linked to the colour coding of the cycle lanes on which the bikes get used. These are just a few ...
consumer control in all sectors, some gaps were particularly wide. The underscoring was highest ... that some marketers are still working in silos and do not enjoy a 360-degree view of their organisation's marketing activity. "In some ways, the industry has created Frankenstein's monster. By doing such a good ...
by a strong performance from its Cow Gate Baby Balance range. Some of the most innovative product ... to glass jars. Organic baby food has out-performed other organic food segments as some parents seek ...
fewer impurities, according to Toluna. Also, with water fountains few and far between, those who get ... . Buxton and Highland Spring have capitalised on the provenance purchasing factor, although they have some ... some activity in the latter category, however. Britvic replaced its Fruit Shoot H2O kids range ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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