Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)
24 Jan 2012 | by Martin Ryan, CPM (UK)
marketers are still getting to grips with digital opportunities, and many more business applications ...
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Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Price promotions have become the norm for some brands but it's time for them to embrace change...off the full price. Some brands seem to be on permanent promotion and many operate at alarming ... was rooted in the shopper s perception they were getting more for the higher price. Whether this more ... activity has the look and feel of work executed on the hoof. The question shouldn t be what can we get in ...
Sainsbury's and DCMS chiefs launch 2012 School Games
10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
in some of the Olympic and Paralympic venues. Justin King, Sainsbury's chief executive, said: "Our ... harnessed what was in the commercial interest of brands to get more people playing sport. He said: "Sainsburys have a very longstanding commitment to getting more young people playing sport and a very ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught ... money and, as the economy gets tighter, people's patience for marketing will rapidly run out,' he ...
Field Marketing Agency of the Year: CPM
13 Dec 2011 | by Sarah Shearman
accounts for a significant portion of the business' net profit. It has been central to driving some ...
Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, which has been run during the festive season for the past three years, offers consumers a buy-one-get-one-free deal across Coca-Cola and Diet Coke, supported by digital and point-of sale-activity. The campaign is further supported by activity with the Department for Transport s 'THINK!' campaign for road ...
Field marketing: Your brand in their hands
09 Nov 2011 | by David Benady
just didn't get that speed of response.' Heinz customer development controller Kathryn Purchase ... that use it, and in the end we refused to work with it.' It has undoubtedly worked for some, however ...
Marketing's Experiential League 2011
17 Aug 2011 | by Kim Benjamin
such as this are impressive. Moreover, technology can help experiential marketing meet the ultimate goal of getting consumers ... ,' says Wendy Hooper, managing director at agency Carbon Marketing. 'While the consumer gets the extended experience, the marketer gets to measure the digital activity.' While AR is no longer nascent, initially ...
Field Marketing League Table 2011
17 Aug 2011 | by Kim Benjamin
to get in-store to completely relay the look for the event,' says Rona Moroney, marketing manager at CJ ... will present some great opportunities for field marketing agencies,' says Gary Mac Manus, managing director ... consumers can get the experience of a product at an event on the scale of the Olympics.' Sally Alington ...
Brand Event Awards entry deadline extended
08 Jul 2011 | by Staff
The Brand Event Awards is the first event for brands to celebrate their below-the-line marketing work - essentially their event marketing strategies. Split into sectors that include FMCG, fashion, media, financial and mobile, brands can enter their event marketing activity and attempt to win some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
