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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...

VIDEO: John Lewis 'in the thick of planning' next ad, says Inglis

Inglis said the brand appears to have "struck a chord" with the British public with its ads, but admitted: "It's hard to be absolutely definitive" about where the success came from. On the Christmas 2011 campaign, Inglis said: "It felt like there was potentially some risk in it ...

VIDEO: Thomson and First Choice must 'stand for something', says TUI's Ellis

with similar names there's always some confusion," he added. "There are other brands that have confusion ...

VIDEO: British Gas must focus on "building trust" in bicentenial year, says Orr

's quick-fire questions, Orr gave his advice to graduates and aspiring marketers, saying: "Get a really good grip on digital [and] get a job at a company that really values marketing...so that you know ...

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games....Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity. Speaking after the campaign's launch, Macleod said: " Up to 70% of public transport and the roads will be unaffected by the Games ", but warned ...

Olympic hopefuls join Pantene campaign

. These women are a wonderful fit with our heritage of performance and shine. "Their hair is easily some ...

Warehouse launches campaign to boost fashion credentials

, in an attempt to get women to reappraise the fashion credentials of the brand.

Lastminute.com widens Top Secret offering

: "What people are getting when buying into Top Secret is value. Our role this year is to explain ... getting back to its core proposition as a "last-minute" offering . The brand recently appointed agency ...

Britvic and PepsiCo brands unite to support community projects

to transform outdoor spaces, we will create more opportunities for people to get outside and enjoy themselves ...

Diet Coke updates Love it Light activity

on the Benefit brand. The promotion is also supported by a 10-second ad called "get glam" and outdoor, digital and PR activity. A new Facebook app, www.dietcokegetglam.co.uk , will feature the best "get glam ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.