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Think BR: Making the most of Euro 2012 sponsorship

to rely on the property s website and some of the freebie media opportunities which come as part of the package, although proximity to the action really helps. Let s look forward to seeing some innovative ...

ISBA president Woods: Marketers must shape online regulation

-commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike should be aware of the regulations to ensure that they do not unwittingly get into difficulties." When ...

Think BR: There's more to live-event sponsorship than music festivals

varying from the Isle of Wight, to Creamfields, to Sonisphere, to Secret Garden Party. Some UK ... -minded individuals looking to get a return on their investment from a successful music festival. However, what I ... nation, we have been embracing all events in a big way, and there are some fantastic non-music events out ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA ... steps by getting Highland Spring as a sponsor for our mini tennis programme and getting on ...

Jazz FM to drop spot ads for one-day tour operator promotion

. We may even add some European flavours into the mix too. The Jazz FM presenters and producers ...

Kelly Holmes calls brand sponsorship 'critical' for athletics

to be Olympic champion. "It is critical to get the support of brands. Athletes are under a lot ... sponsors which some believe should be banned from sponsoring major sporting event, are responsible for some ...

Editor's Comment: Olympic sponsors are media lightning rods

, will always act as lightning rods. But they have the power to deflect some of the criticism, and we await ...

Medical body calls for Olympic ban on Coke and McDonald's

In a front page interview with The Observer, Professor Terrence Stephenson, the vice-president of The Academy of Medical Royal Colleges compared some food companies to tobacco companies, which sought to delay crackdowns on their products. The Academy is an umbrella organisation for medical royal colleges ...

Co-operative launches Diamond Jubilee party fund

and, as a retailer at the heart of the communities in which we trade, we're getting behind the Jubilee ...

BMW replaces Land Rover as RFU vehicle sponsor

by the antics of some of the England squad during the Rugby World Cup in New Zealand last year, including ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.