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Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

% of people even check their social networks before getting out of bed in the morning." 2. M ... to buy the product." 4. Rich ad formats are getting richer According to Mobile Squared's Lane ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

will be hoping that the Games help it gain some traction amongst sceptical users. Finally, the growth ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Think BR: Online finance in the age of data

14 May 2012 | by Philip Dyte

to offer proper, robust online banking. It's taken an equally long time to get apps onto the market ... you up to date on the minutiae most of us don't quite get around to managing. In an age ... how they tie into sociographic and geographic data. Banks have some of the picture already ...

MEC's Tong talks mobile apps and advertising

01 May 2012 | by Nick Batten

selective way. Mobiles are rich media units which are a lot more interesting than the video that we just get ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ... monumental effort of creative thinking and graft, some fantastic working prototypes were developed ...

My Media Week: Gary Davies

12 Apr 2012 | by Mark Banham

30 languages. We've worked with Nestle Cereal Partners for 12 years now and I feel these are some of the strongest concepts we ve ever produced. Spent the afternoon working on some of the music artists we look ... for the various pitches we're working on. We've won some brilliant new clients this year and have some very ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

and also assume that almost everyone getting a new phone is going to opt for a smartphone, and you ... significant part of our consideration during the planning process and we're now looking at some form ...

MTV makes UK wait for social TV app

01 Mar 2012 | by Ed Owen

MTV has launched a social TV app, Under The Thumb, in some markets in Europe but is holding back a

HTC One unveils camera and music features

27 Feb 2012 | by Matthew Chapman

true digital camera". Chou said: "Some companies talking about giving you a great camera ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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