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My Media Week: Ellie Edwards

on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her...Monday I wake up at 6:15am my usual time after my husband gets out of the shower. With both ... supplement, which I never get to read on a Sunday. The afternoon sees another three meetings somehow ... meeting when I get in brings me up to speed with May's current activity. Because Quisma offers all areas ...

Now is the time to capitalise on London's digital potential, says Boris

London s got a fantastic future, the right timezone and the right language. It has a highly skilled population, a young population, and during some of the darkest years of this economic downturn, it has had an extraordinary period of investment in transport infrastructure, and has delivered a ...

Sorrell bids to diversify WPP with tech launch

, there s no such thing as digital or non-digital or traditional. "I think there s some truth in that and increasingly ...

Wonderbra to sell direct for first time with online store

competitions, fashion articles and news. A Get Inspired section of the site will host video content ...

Out-of-town retailers and betting brands escape Portas clampdown

measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...

Waitrose ties up with Mumsnet for Mother's Day push

development and product testing. Waitrose.com is also considering using the partnership to get Mumsnet ...

Morrisons to launch first supermarket magazine iPad app

director at Result Customer Communications, said: "Advertisers have been incredibly keen to get on board ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

M&S brings discount Outlet offering online

March, in order to drive growth. Customers who are signed up to the M S newsletter will get 10% off ...

RB takes to Facebook to sell Cillit Bang extension

, and some fun interaction" for consumers. The Cillit Bang Facebook page and shop, http ... allows us to interact intimately with our target market, getting almost instant feedback, and means ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.