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Activision poised to bring in The Red Consultancy

contractual details around the reassignment of the account remain some way from resolution. Activision, Red ...

Casio hires Exposure for consumer drive

to promote not only the legacy of Casio s watchmaking but ensure the Edifice range gets the awareness ...

Tesco media director Trevor Datson leaves to consider next steps

made some internal changes as a result of Trevor s decision and Tom Curry will now lead our external ...

Consumer: Reebok's 3D street art a record-breaker

that is popular in the US. The pair planned to jointly promote the programme, which aims to get people 'fit ...

Speedo calls in Iris PR to refocus as lifestyle brand

. She said: We want to inspire everyone to get into the pool, not just the professional swimmers. The task for Iris will be to get Speedo talked about outside of a professional sporting context, so moving ...

Hope&Glory called in to promote ERGObaby

to replicate some of that here in the UK, going head-to-head against the more established brands. She added ...

Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief

Pentland Group, the firm behind brands that include Ted Baker footwear, Speedo, Berghaus and Mitre has launched a pitch process for a consumer agency to handle its Kickers range. The brand is searching for a consumer agency that can help it get back to its music roots . Kickers has enjoyed success ...

Sarah Gower: On the starting blocks

it gets any better,' she enthuses. 'The platform is huge.' The interview takes place in the HQ ... and one could say I have a competitive spirit.' As well getting her sent off the pitch while playing ... have branched out. Following the riots across England last summer, criticism was aimed from some ...

Mars kicks off its Euro 2012 ad campaign

a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...

Internet Week Europe calls on Borkowski.do to spread the word

, with an initial focus on the awards. This will include efforts to highlight some of last year's winners ... , so part of our job is to get the balance right between spreading the word and not destroying its ...

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