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McDonald's launches content portal in latest phase of UK 'McMakeover'

15 May 2012 | by John Reynolds

, which attracted more than 25,000 questions, was criticised in some quarters for the vagueness ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

, is that marketing must lead, not follow. We need foresight, not insight. Only then can we get one step ahead ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

) with the public has broken down.' This is not some pressure group speaking, but Tim Lefroy, chief executive ... responsibility 'moving the bar up if it gets out of kilter', says Lefroy. That's easy to say but hard to do ... the user experience from some strangers, but what has been the stimulus to discover more, to want more ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

% fewer calories than its core Chosen By You brand Coca-Cola GB will reduce the calories in some ...

P&G marketing chief urges 'do and learn' experimental culture

22 Mar 2012 | by Staff

, be accepting that some things won't work and learn why. "The rewards can be best in class brand building ...

ISBA Conference: Advertisers must prove their economic worth

21 Mar 2012 | by Gemma Charles

Advertisers must get better at demonstrating their importance to the economy to ward off the threat...In a wide-ranging address to the ISBA Conference this morning, Whittingdale said advertising was of "central importance" to the economy because of its role in helping consumers to make informed spending choices. ''You are the oil in the capitalist machine," he said. ''The challenge for industry is to get ...

Tesco embarks on hiring spree to boost customer service

05 Mar 2012 | by Matthew Chapman

that in this difficult jobs market those who need help the most will get it. "At the core of this investment is our ...

Ex-Camelot commercial chief lands Diamond Jubilee post

07 Feb 2012 | by Gemma Charles

brands on board. It s going to be a momentous occasion, he said. It is not just about getting cash ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

double-digit growth in some parts of the country. Its importance to Subway's fortunes should ... are seeing some strong numbers coming through,' she adds. Akhtar, who controls a media budget of about 8m ... starting to tap into what they like and getting that relationship strong is so important.' While Subway ...

Unilever launches global charity foundation

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Facebook campaign to get consumers to engage with the company's Children's Safe Drinking Water programme ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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