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VIDEO: Ryanair's O'Leary launches hotel comparison site

site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get the message out there. "We're more concerned to build up the business and use whatever commissions we get ... 'Leary said: "Making money in the short term isn t the objective guaranteeing that people get the lowest ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through the introduction of late-availability and limited-stock offers across categories including holidays, ticketing ...

Taming the data deluge

information, and some are wary of providing personal details. Research company TNS has analysed the way ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British Cycling, for example, gets feedback from locally organised Sky Ride mass-cycling events and feeds ...

Lateral Group hires Mike Cavers as executive creative director

, and Lloyds TSB. Cavers brings with him more than 25 years' experience in building and developing some ...

Data marketers should stick to subjects consumers care about

data interesting, or aren't confident that they have the necessary skills to get properly stuck in ... that everyone in their street is getting a 'Big Dog'. When the term 'gamification' first raised its head a ... - http://bit.ly/jp8g7Y. Instead of trying to turn boring data into some form of enforced fun, why ...

Information Arts founder quits for angel investments

. He said: "I remember from when I started out how hard it was to get access to a relatively small sum ...

Tesco must find a new role for Clubcard

sold on promotion, the rewards customers get in their Clubcard mailings are 'drowned out by coupon ... 'Spend 40 this week, get 5 off next week's 40 shop'. There are two points here. First, compared ... points are less rewarding as a tool. As customers get more promiscuous, the data's value eases off ...

Marketers need to work on loyalty activation, research claims

loyalty programme. ICM's findings come as some major retailers are working on improving their loyalty ... to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ...

Why should brands worry about Europe's data protection proposals?

Protection Act. However this draft bill still leaves some key ambiguities and these will be felt most ... aspect that has caused some consternation relates to consent. The new bill makes a requirement ...

EC proposes data fines of up to 2% of global turnover

to build consumer trust in sharing their information with companies, but getting this balance wrong ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.