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either planning a SCV strategy or said they wanted to have one at some point in the future. Nigel ...
coats, but you get my drift. They re desperate to break the code on what all this data means and what ... . The one thing they do know? If they get to grips with data they can answer these questions and provide ... and in the latest gadgets. It even knows where we work and the address of some of our friends and what we really ...
, but for the moment, there is nothing like that. "If some buyers are happy to buy automatically without layering any ...
The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through the introduction of late-availability and limited-stock offers across categories including holidays, ticketing ...
information, and some are wary of providing personal details. Research company TNS has analysed the way ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British Cycling, for example, gets feedback from locally organised Sky Ride mass-cycling events and feeds ...
data interesting, or aren't confident that they have the necessary skills to get properly stuck in ... that everyone in their street is getting a 'Big Dog'. When the term 'gamification' first raised its head a ... - http://bit.ly/jp8g7Y. Instead of trying to turn boring data into some form of enforced fun, why ...
Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy...adding value to the consumer in some way. Merely honing the old push model of advertising with data ... is where it gets exciting. See MEC s full report here. James Caig, deputy head of strategy, MEC ...
. He said: "I remember from when I started out how hard it was to get access to a relatively small sum ...
Protection Act. However this draft bill still leaves some key ambiguities and these will be felt most ... aspect that has caused some consternation relates to consent. The new bill makes a requirement ...
to build consumer trust in sharing their information with companies, but getting this balance wrong ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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