Andrew Walmsley on Digital: Privacy is a case of respect
14 Apr 2011 | by Andrew Walmsley
and retaining their trust. Consumers know they can't avoid sharing their data with us, but also that they get ...
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What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
Hardly a month goes by without some development in digital being hailed as the next big thing ... Mel Cruickshank, chief executive of direct marketing agency LIDA. 'Some clients appreciate and see ... of getting things wrong; in contrast, the higher cost of direct mail makes testing an economic necessity ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
. Smaller data sellers are getting in on this act, too. Business-to-business specialist Blue Sheep grew ... - access to the lists it manages is strictly controlled.Brands can get promoted to prospects through ... to broadcast the campaign is a step-change in e-data's viability, argues Everest. 'Now that we can get hold ...
DM agencies risk plagiarism in pitches
02 Jun 2008 | by Staff
this clear in writing. Some agencies feel that they unnecessarily, and all too easily, negotiate away many ...
New consumer protection laws that marketers should know about
08 Apr 2008 | by Stephen Groom
-of-mouth marketing. A recent ASA adjudication demonstrated some of the risks in this area under the current regime ... , and some (such as Italy) have used the legislation as an excuse to introduce significant increases to the levels of fines that can be issued to advertisers who fall foul of the rules. Further, some ...
ICO and Ofcom forge ties on telemarketing regulation
06 Sep 2007 | by Daniel Farey-Jones
communications networks and the ICO s is on privacy and data handling issues, there is some overlap. The pair ...
More Th>n gives customers named personal contacts
12 Jan 2007 | by Bill Britt
. People told us they get frustrated with call centres when they have to speak to a different person every ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
